Dyeing to Launch… Creative Visit with AbiDashery

As we get closer to the official launch of my new business, I’ve been taking time to spotlight the incredibly talented people working behind the scenes - and today, I want to share a special moment from a recent visit to one of my key collaborators: the brilliant tie-dye artist AbiDashery.

Based in the picturesque county of Durham, Abidashery is a gifted creator and an essential part of the creative vision driving this launch. Her vibrant, hand-dyed fabrics and attention to detail have helped shape the aesthetic and personality of our upcoming brand.

At Abidashery’s studio, tucked away in a charming corner of Durham, I got to witness the magic firsthand. Exploring the beautiful collection of colors, fabric, and designs that come to life with her signature touch was nothing short of inspiring. Each piece tells a story, and each dye bath is part art, part alchemy.

We spent hours discussing materials, upcoming releases, and how we want the brand to feel—both to our customers and to ourselves.

Collaboration is the Heart of This Brand

This business isn’t just about selling products—it’s about building a creative community. People like Abi aren’t just contributors; they’re the foundation. Every dye-stained fingertip and bold experiment in her studio carries through into the products we’ll be launching soon.

I’m so proud to be working alongside such visionary artists, and even more excited for you all to see what’s coming.

Stay tuned for more updates as we move closer to the big reveal. In the meantime, give @Abidashery a follow on social media (if you haven’t already), and support your local artists.

#TieDyeUK #CreativeBusinessLaunch #Abidashery #HandmadeWithLove